Believe it or not most of the jobs that are available are not through recruiters, online postings, or newspaper ads. In other words, the jobs are not advertised. So how do you find those jobs? One way is through networking, you can see my other post for tips on that.
How to do direct mail: Unfortunately you cannot just mail you cover letter and resume to the companies you are targeting. You can do this however, you will not stand out from the crowd. Here are the steps that I have used to do direct mail marketing, whether is it email or snail mail.
- Identify the companies that you are interested in.
- Determine who the hiring managers are, whether they are VP of sales, President of the company or a supervisor. It really depends on what type of job you are looking for.
- There are several ways to find out who the hiring managers are. a) Call the company and sometimes they will tell you. b) Network with other people about that company c) obtain a list of industry contacts such as a list of members to a proffessional association in you area. This is probably the best way to really find out fast who the management are at each company in your specific area or industry.
- Send your information to the selected people.
- Call them in 5 days to confirm that they received your information. If you have the name of the person most of the time the receptionist will put you through to the person. If they have a administrative assistant they will want to take a message. If you can't get through that way try calling after hours and use the company directory to leave a message directly for the person on voice mail.
- They might not be hiring right now, however, they might need someone at a latter time.
- Additionally once you have made contact with them if they are not hiring you can also network with them on who they know is hiring. If you have someone on the phone explain what you are looking for, confirm that they have received your information, and if they are hiring this type of person. If not wrap up the call quickly, as them if they know of other companies that are hiring for this type of position. Finally, ask them if it would be ok for you to followup with them in 1 month.